We started from the KARE keywords :
active, effortless, caring, confident
and understated.

We started from the KARE keywords: active, effortless, caring, confident and understated.

Then we translated them into the character and his everyday behaviour. He has an active life, takes his Suzuki off-road, loves his dog and cares about his home, his things and his small passions.

That care becomes a series of simple, tactile gestures throughout the film: wiping a hand across the dusty hood of his Suzuki, running his fingers through his dog’s fur, touching the comics and objects he cares about. Small actions that show care without ever making it feel maniacal or performative.

Skincare follows the same logic. Taking care of himself is simply another one of those gestures: quick, natural and effortless.